Packaged juices and gazpachos: freshness and flavour to enjoy anytime, anywhere
Make sure a packaged juice or gazpacho is part of your everyday routine: a practical way to savour and enjoy fruit and vegetables while contributing to your fluid intake during the warmer months.
Madrid, 22 June 2026. With the arrival of high temperatures, maintaining proper hydration becomes a priority for wellbeing. There are different options that can contribute to an adequate fluid intake as part of a balanced diet. In this context, packaged juices and gazpachos stand out thanks to their ability to provide water and nutrients from fruit and vegetables as part of a varied and balanced diet, while offering flavour, freshness and convenience at different times of the day.
Their ease of storage, formats adapted to different needs and year-round availability have made these products a regular choice for breakfasts, meals, snacks, day trips, days at the beach, countryside outings and outdoor dining. This versatility responds to consumers who are increasingly interested in simple, accessible and ready-to-consume solutions.
One of the aspects consumers are less familiar with is that the word “juice” has a very clear legal definition. Under current legislation, only a product obtained from the edible parts of fruit may be called juice. In other words, if a product is not 100% fruit, it cannot be marketed using the term “juice”. In addition, labelling may state that fruit juices contain only naturally occurring sugars.
Gazpacho, meanwhile, has become one of the star products at any time of year. Made from fresh vegetables harvested at their optimum point of ripeness, such as tomatoes, cucumber and peppers, it brings together an iconic recipe from our gastronomy in a ready-to-consume format. Its fresh profile and versatile character make it an increasingly popular choice throughout the year.
The importance of hydration, especially in summer
During a summer marked by high temperatures, experts remind us of the importance of staying properly hydrated and choosing options that, in addition to being refreshing, provide nutrients. In this respect, juices and gazpachos offer a perfect combination of flavour, freshness, convenience and nutritional value.
Another advantage shared by both products is how convenient they are to consume. Thanks to their practical formats and packaging, packaged juices and gazpachos stand out for their convenience, variety of flavours and ability to adapt to different consumption occasions, from a meal at home to a day at the beach, an excursion or an outdoor plan.
Because this summer, alongside sunscreen and a towel, there is another essential that should not be missing: a good juice and a good gazpacho.
With European support
The National Association of Juices and Gazpachos is working, through 2027, on a campaign co-financed by the European Union to highlight the quality, diversity and flavour of European fruit juices and gazpachos, initially in the Spanish and Portuguese markets. The project aims to bring these products closer to consumers, raise awareness of their distinctive characteristics and promote responsible consumption as part of a varied and balanced diet inspired by the Mediterranean dietary pattern.
This programme is co-financed by the European Union within the framework of Regulation (EU) No 1144/2014 and its implementing regulations.
More information:
comunicacion@zumosygazpachos.com
Communications Department
Programa Europeo de Zumos y Gazpachos de Europa
